 Based in Edison, New Jersey, GUND is known worldwide for its top quality, soft and huggable plush designs. Award-winning GUND products appeal to all ages, from infants up, and are perfect for both play and collecting. The famous "Gotta Getta GUND" advertising campaign in the early 1980’s led to the company’s recognition as a leading consumer brand.
GUND's Formula for Success
For more than a century, GUND has been creating unique teddy bears and other soft toys recognized the world over for their quality and innovation. The leading soft toy manufacturer in the U.S., and also the oldest, GUND was founded by German immigrant Adolph Gund in Norwalk, Connecticut in 1898. Since then, Gund has used the same simple formula for success:
- Use the best materials
- Find the best craftsmen
- And stuff everything with a lotta love
GUND - Innovations & Product Safety
GUND was responsible for pioneering many innovations, safety standards and manufacturing processes for the toy industry. It was the first company to produce a musical toy that was affordably-priced for the average American family. GUND has always been committed to product safety and set certain important industry standards for child safety. It also introduced the concept of industry licensing with well-known cartoon characters.
GUND's Signature Products
Woodles Collection is a soft plush line consisting of a lion (Rumba), horse (Wango), cow (Tippy), and giraffe (Gazoo). It is part of the babyGUND product line. Garstang is a grinning, gregarious, good natured, and the friendliest gorilla in the jungle. Valentine's Day Plush is a new line of the GUND Girls, each with its own style, grace and personality. Other signature products include Snuffles, Schlepp, Tinkle Crinkle Rattle and Squeak, Dreyfus, Muttsy, Timber, Dawson, and Barkley.
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