 With its corporate headquarters in Oakland, New Jersey, Russ Berrie and Company, Inc. has one simple mission - To "make someone happy" with the perfect gift that captures the spirit and sentiment of any occasion. The main reason why RUSS maintains strong brand identity and brand loyalty is an innate understanding of consumers, what they want, and how they feel.
RUSS Collection & Limited Editions
For RUSS' limited editions, Each teddy bear is crafted in the classic teddy bear tradition and meets the highest standard to provide many years of pleasure and faithful companionship. The bears are dressed in authentic miniature outfits that are made of high quality materials and are specifically coordinated to provide each teddy bear with a distinctive personality.
About Russ Berrie and Company
For over 40 years, RUSS has been a famous teddy bear brand that stands for quality and authenticity. RUSS was founded by Russ Berrie in 1963. It started out in a garage in a small town, Palisades Park, in New Jersey. Today it is a worldwide company listed on the New York Stock Exchange.
Combining finely crafted dressed bears with one-of-a-kind vintage fabrics and hand embroidery with limited editions, RUSS launched its Vintage Edition in 1999 in New York. Each teddy bear comes with a grosgrain Vintage Edition ribbon fastened to its paw by an antiqued copper Vintage Edition button. In addition, an attached parchment Certificate of Authenticity is inserted in a protective sleeve. The collection also consists of The Limited Edition Mohair Collection, which is designed with 100% genuine mohair and had embroidered features.
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